The continuing genius that is Howard Stern - In Demand
Once again, Howard Stern is about to change the way we think about broadcasting and promotion. In the ultimate "check mate" or better yet "screw you" to Congress, FCC, religious fundamentalists/hypocrites, Howard and the gang are taking TV broadcasts/highlights of the show to In Demand/on demand on the major cable providers (sorry Direct TV owners).
Howard Stern Signs Subscription Video Deal with In Demand
New York -- Radio personality Howard Stern, who signed a $500 million deal to move his show off of traditional radio and onto Sirius Satellite Radio, announced on Wednesday an additional agreement with In Demand, to offer his program on TV through a subscription video-on-demand service. The three-year deal, financial terms of which were not disclosed, will make In Demand the exclusive TV outlet for Stern's weekday program. Viewers will be able to watch episodes of Stern's show at their leisure by adding a flat subscription fee to their monthly cable TV bill. New York-based In Demand said that Comcast, Time Warner Cable and Cox -- which jointly own In Demand -- have agreed to offer the subscription video-on-demand service, adding that it is also negotiating with other potential distributors.
Here's a FAQ prepared by In Demand, but other media sources have been a little light on the significance of this.
It will typically wake Congress up to threats of putting the Super Bowl or other events as pay-per-view on-demand viewing.
In the words of Beetlejuice, "Me?" - What's the effect on me?
As a parent, I welcome the ability to pick when I watch a show and I've been known to pay $20 for live European soccer games. I won't shell out a ton of money for Howard on demand - I've already said I like the content of the radio show better and will soon own several Sirius transmitters - but I do think this is innovative, potentially revolutionary for broadcasters, disasterous for censors and worth a look and a laugh.
posted by Adam Zand @ 3:24 PM
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