Friday, July 01, 2005

I blame the media

I have run into quite the conundrum.

It is rather the chicken or the egg situation. Does the media perpetuate the ideologies of the US or is it a reflection of our society? If I were never exposed to the leggings over my jeans, scrunchies and over-sized t-shirts of the 80's, would I have really worn those things?

But, if my friends and I had started doing so, would the media have picked up on it and totally packaged our seemingly little-known trend?

based on the documentary entitled "cool-hunters" i would have to go with the latter. There are people who are paid by clothing, music, etc companies to go out and exploit what little uniqueness and style some people are able to find and then mass produce it, leaving the originators of a style of music and fashion statement looking as followers rather than individuals.

and why when i type in "cool hunters" am I taken to the mgm website?

1 Comments:

At 8:46 AM, Blogger Adam Zand said...

Interesting, I'd like to see that documentary. Being a fashion nightmare, I'm not sure if my bowling shoes or palyester soccer shirts are catching on in the States. You might want to look into a company that is doing interesting (maybe troubling) things with word of mouth marketing - BzzAgents. Good intro blog post at: http://estrategyone.blogs.com/estrategyone_buzz/2004/04/canned_buzz.html

It's sort of related and I've been waiting to post this appropriation/theft of cool that former Topazer Matt Landry sent me. Maybe the following is some weird plot by the ad people to get skaters talking about their crap shoes/tour. ...

Pitchfork.com's Rob Kleckner reports:
Exhibit A: Classic cover art for Minor Threat's self-titled 1984 compilation.
Exhibit B: Nike Skateboarding's poster image for its
"Major Threat" 2005 East Coast Tour.

* Nike Skateboarding:
http://www.nike.com/nikeskateboarding/
* Dischord Records: http://www.dischord.com/

You don't need a degree in graphic design to notice
the similarities here. They're the fucking same. Oh,
wait-- one is blue, not red. And Major, not Minor. And
there are some Nike logos tossed in there. This brings to mind an interview with Vanilla Ice, defending the differences between "Ice Ice Baby" and "Under Pressure" ("dun dun dun duh-duh-duh dun" vs. "DUN dun dun dun duh-duh-duh dun").

Come on, Nike, your Swoosh is one of the most iconic brand images in the world, perhaps a tiny notch below the Golden Arches and maybe Coca-Cola; you don't need to be appropriating another culture for yourselves.

But Nike is smart enough to know better, right? They must have asked permission. We spoke to a
representative from Dischord Records, Minor Threat's label, if Nike had asked to borrow these images. They said the following: "No, they stole it and we're not happy about it. Nike is a giant corporation which is attempting to manipulate the alternative skate culture to create an even wider demand for their already ubiquitous brand. Nike represents just about the antithesis of what Dischord stands for and it makes me sick to my stomach to think they are using this explicit imagery to fool kids into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission. It's disgusting."

Dischord is not sure of what action they are going to
take, but you can tell they are not happy with Nike's
choice. We will keep you updated as we learn more
about the situation.
..................

Adam comment: Nike should cut a big fat check to Discord and the band members. Comment #2: Minor Threat's self-titled album is punk rock to the max.

 

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